i want

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ABOUT US

Greeting

Simplifying the distribution structure with D2C.

Greeting

i want brands 
Are only available to
consumers online directly.

The traditional cosmetics distribution structure, which runs from headquarters to franchisees and then to consumers, has resulted in high prices for consumers.

i want has transformed this inefficient distribution structure by adopting a one-stop approach: 'Direct production and direct sales.'This approach eliminates the price bubbles caused by distribution margins and ensures both quality and price satisfaction.

Anyone can lower the price of cosmetics, but not everyone can create truly excellent cosmetics. Don't just compare prices!

The cost of cosmetics is determined not simply by the cost of containers and raw materials, but by a combination of excellent manufacturing facilities, quality control systems, R&D capabilities, and the extensive know-how gained through countless trials and errors.

i want manufactures high-quality cosmetics under a flawless quality control system, dramatically reducing distribution margins and offering them at affordable prices.

Going forward, we will build a global network to connect women around the world, establishing beauty as a universal language for women worldwide.

i want will now take responsibility for women's skin worldwide.

CEO SHIN Sook-ja

Motto of i want

  • Think Big

  • Start Small

  • Move Fast

  • And Keep it Simple

Pricing Policy

Cosmetics manufactured under the 'i want' brand
They are priced at no more than US$9.99,
regardless of the product.

Always offering
the lowest prices!

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Philosophy

The New Name in Cosmetics Chosen
by Women Around the World

i want

Under the motto of creating a world where every woman can achieve beauty at an affordable price,
i want, with its brand philosophy of ultra-low prices and high quality, aims to create a world
where women everywhere can discover and fully express their beauty.

Meaning

i want

What women with an aesthetic
instinct desire is:
'i want.'

Aesthetic Bliss

The ultimate happiness found
in your own beauty.
'Aesthetic Bliss'

i want is possible.

i want is the English abbreviation for I-WANT.
'I' represents the customer, and
'WANT' represents the customer's desires and hopes.
In short, it means 'cosmetics that customers want.'
It expresses i want's commitment to prioritizing
customer needs and providing high-quality,
low-cost products that enable anyone to become beautiful.

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